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Dressbarn, a national retailer of women’s clothing, has signed a lease to open a store in The Shoppes at Cross Keys in Florissant.  dressbarn will fill the space recently vacated by the departure of the Deals discount store.

Founded by Roslyn Jaffe in 1962 in Stamford, Conn., Dress Barn (now known as dressbarn) offered its customers the latest in women’s designer styles at discounted prices.  In 2011, to reflect the company’s diverse holdings, Dress Barn was reorganized as Ascena Retail Group, Inc. (ASNA on the NASDAQ exchange).

Ascena is a leading specialty retailer offering clothing, shoes and accessories for women under the Lane Bryant, Cacique, maurices, dressbarn and Catherines brands and for tween girls and boys under the Justice and Brothers brands. Through its subsidiaries, Ascena operates approximately 3,850 stores in the United States, Puerto Rico and Canada, including 825 dressbarn outlets as of March 2012.  In 2013 Ascena reported sales of more than $4.7 billion, according to its annual report.

The dressbarn brand caters to professional women with in-season, moderate to better-quality women’s apparel and accessories at value prices.

“We are delighted to announce the addition of the highly successful dressbarn brand of women’s apparel to the roster of retail stores in The Shoppes at Cross Keys,” said Mayor Thomas P. Schneider.  “For more than 50 years dressbarn has provided women with the finest in women’s fashion at affordable prices.  The superior brand and competitive pricing of dressbarn reflects the high caliber of tenants available for our residents at Cross Keys.”

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